August 15 is Check the Chip Day. This is an important day each year where the American Veterinary Medical Association and the American Animal Hospital Association team up to remind owners of the importance of the microchip. For those who already have a microchip, it’s a reminder to “check the chip” to make sure the information is up to date. So how do microchips work? Why are they important? And, really, who cares? Well, if you share your life with a non-human critter, have a seat and listen up. It’s about to get real in here.